Before your band hits it big, you may find yourself bouncing from venue to venue taking on any gig you can find. Part of what makes a successful gig is filling the space with adoring fans. And that means you need to get the word out about your upcoming show. But if you are tight on cash (as many artists are early in their career) you need to find cost-effective ways to let everyone know about the performance.
Luckily, there are a number of ways you can reach out to fans without having to spend a lot of money to do so. If you don’t know where to start, here are some tips to get things going.
Work with the Venue
You aren’t the only person interested in the success of your show; the venue in which you are performing also wants a large crowd. That means what is good for you is good for them. In some cases, venues have advertising budgets or mechanisms to help call attention to upcoming events.
See what information the venue can post on their website, as well as any signage at the location. They may also have resources that allow the placement of flyers and other such physical advertising or may have deals with local media outlets for discounted rates.
Ultimately, this is an option where it doesn’t hurt to ask. You may be surprised what they are able to do.
A variety of local businesses may also allow items like flyers to be posted in their facilities. Music stores are an obvious choice, as well as any locations that feature boards containing information about local events. Coffee shops and restaurants can also be great choices, as long as they are not in the same line of business as your venue.
Setup Your Own Websites and Pages
If your band isn’t taking advantage of social media, then you are missing out on an excellent opportunity to connect with local music aficionados. Most platforms, like Facebook and Twitter, allow you to create pages at no cost. That means you can display important information without having to pay any additional fees.
When a small investment is feasible, consider starting your own website. Domain names and hosting can be secured for a relatively low cost, and many website design software packages are very user-friendly. That means you do not need to be an expert in web design or other technical skills to enjoy the exposure the internet can provide.
Text messaging, also referred to as SMS, is still a popular form of communication. If you have gathered cell phone numbers from fans throughout your travels, the bulk SMS notifications are also an easy choice. People generally keep their cell phones nearby at all times, so it is an easy way to reach a large group of fans almost instantaneously.
Most smartphone users get unlimited text messaging, so sending a message to someone who has signed up won’t cost your fans anything. And SMS services can help you coordinate entire campaigns leading up to your performance.
If a local radio station plays music in the style that your band plays, see if they would be interested in an interview. You may be able to get some time on the air to plug your band and your upcoming show. While smaller stations may not charge much (if anything) for the opportunity, it can be considered a marketing service which can come with additional costs. But this is another area where asking doesn’t hurt anything, so consider giving it a try.